In 1996, Ivan Misner published his book “Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd”. There, he cited many slogans, mantras, and Motto that he has come across or helped to come up with. I’ve hand-picked the best ‘memory-hooks’ (as he called them) and am posting the best I found for the services business:
1. “For the little things that bug you, give me a call.” Pest control
2. “Painting the town, one house at a time.” Painting
3. “I spy for you.” P.I.
4. “Let us floor you.” Floor coverings
5. “We won’t steam you up.” Carpet cleaner.
6. “Don’t be caught with your data down.” PC networks
7. “We check your shorts.” Electrician
8. “If you hair is not coming to you, then you should come to me.” Hair saloon
9. “Opportunity doesn’t knock, it rings.” Telecoms
10. “Try us before they try you.” Lawyer
11. “If you feel like shooting your relatives, call Photos by Tom.” Photographer
12. “You should be alarmed.” Security systems
13. “Reducing friction to a fraction when you take action.” Lube
14. “A roof done right is water-tight, but a roof done wrong won’t last that long.” Roofer
15. “We protect your money and your honey.” Alarm systems
16. “The creative guy with the creative tie.” Advertising
17. “How old you ARE is your business. How old you LOOK is mine.” Cosmetics
18. “We don’t cut corners – we clean them.” Cleaners
19. “If you think a professional is expensive, wait till you hire an amateur.”
20. “It’s better to advertise your products, than your business, for sale.”
If you liked those 20 and want some more, make sure to read those other 30 slogans here.
